Background:
A lakefront resort hotel in Northern Idaho with an existing equipment rental service was looking for something new and exciting to add to their service offerings. Many of the resort guests are families that want outdoor activities the whole family can enjoy and guests had recently been inquiring about stand up paddle board rentals.
Goals:
The resort recognized they had the opportunity to become the area’s leader in this increasingly popular new sport by expanding their rental service. In addition to providing a solid return on investment, the resort wanted their new rental line to promote the resort’s image with a high quality board customized with resort designs and logo.
Solution:
Serena Paddle Sports assembled a 20 board custom package including fin systems, paddles, leashes and life jackets. Serena worked with resort representatives to develop a unique graphic design for their boards as well as placement of the resort logo on the top and bottom of the boards. By recommending five different board sizes, Serena enabled the resort to meet the needs of a wide variety of guests. Serena also assisted the resort in developing a questions and answer information sheet to share with their clients on SUP usage. By purchasing a custom package, the resort saved over $1,500.00.
Result:
By marketing SUP rentals regionally and on social media sites, the resort is the market leader in the area with many completely booked days and reservations being made weeks in advance. Both resort guests and visitors are using the resort’s rental services and the resort has seen an increase in all rental services. The customized resort boards can be easily recognized out on the water and the resort believes the identifiable logo has also aided as a theft deterrent. The resort was able to recover the initial SUP package cost in less than 2 weeks of rental service and is realizing profits for this investment much higher than expected.
